Crowdsourcing: Boon or bane for creative organisations?

Check the recent article on Crowdsourcing in Economic Times/Business Week

The current global economic conditions have forced all of us to do more with less. Unemployed workers now look for new ways to participate. They may not be able to find traditional paid work in their chosen field, so they’re turning to crowdsourcing marketplaces such as InnoCentive, TopCoder, uTest, and CrowdSpring. Participants sharpen their creative skills, stay involved with the things they love to do and—most important—get noticed. While these crowdsourcing marketplaces do pay the winners of contests—InnoCentive rewards of up to $50,000—the real point is that the traditional forms of compensation connecting corporations to creativity are splintering beyond money to include fame and community.