Brochure Design Process

Even a simple brochure can make you think so much more than some of the other simpler designs as brochure kind of brings the key messages, covers so many things and yet needs to be clear, concise and thematic and more importantly two-four pages which can just make the reader stand up … out of pleasure!

There are a few creADivity members working on a large set of brochures for a few clients in various verticals – analytics, hospitality and technology and some really nice brochures have been created in the past by these creatives! Based on conversation with a few of them during and after the completion of the process i could gather some key things which needs to be kept in mind while designing a brochure.

1. Purpose of the brochure – Its always good to define clearly the purpose of the brochure in around 25 words. That not only gives a direction to the designer but also helps in clarifying thoughts of client as well
2. Identify audience in a sentence or two. Also try to identify the secondary audience
3. Outline the essential topics and information which needs to be covered
4. Clearly mention the benefits or reasons behind each of the information point
5. Use high quality images
6. Write, Read and Re-read – Ensure theres no spelling mistakes and errors
7. Chose an appropriate font.

I am sure there could be a few more points which should be taken into consideration while designing a brochure but its a safer bet if the above are well covered!